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10 Friday AM Reads

Barry Ritholtz

Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame. They have each other’s phone numbers. The stock market’s winners and losers will be different too.

Math 110
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10 Weekend Reads

Barry Ritholtz

To be a successful investor you need to possess a number of different traits. You need to understand how math, statistics and probabilities work. Pour yourself a mug of coffee, grab a seat outside, and get ready for our longer-form weekend reads: • The Evolution of Financial Advice. Why do so many people think he’s evil? (

Math 102
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How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?

CFO Simplified

Advertising. Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”. Divide the total amount of marketing and sales support dollars by the number of customers that you’ve received—this will tell you what your customer acquisition cost is.

CFO 97
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Data Enablers: SigOpt’s Machine Learning Tools Help Businesses Optimize Operations

PYMNTS

From some guy’s garage in San Francisco, a group of math nerds has grown into one of the world’s finest-tuned machine learning operations. After receiving my PhD, I worked at Yelp and developed a black-box optimization engine called MOE to address this problem for optimizing advertising systems. How did the company overcome it?

Math 67
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When is it Time for a Small Business CFO?

Michigan CFO

Or maybe you just rely on your bank account balance to do the math for you. Whether it’s an advertising campaign or a shift to a subscription model, your CFO will come up with strategies proven to boost your sales. They mean well, but when it comes to explaining what they’re doing, it’s all jargon and numbers.

CFO 52
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Crowdsourcing Data’s Double Edge

PYMNTS

A growing number of companies are coming to understand how consumers’ granular-level data can lead to a host of revenue-enhancing opportunities, and set a path for customer acquisition and product improvement. But Macdonald said he is confident the numbers will shift in such a way to benefit the company and its data collection efforts.

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Are Buyable Pins Working For Pinterest?

PYMNTS

It is good at drawing in eyeballs, but turning eyeballs into dollars isn’t always so easy — unless one has a truly unfathomable number of eyeballs to call a base (like Google or Facebook) so as to make advertising an extremely lucrative enterprise. We have over 100 million users on our platform.

Math 43