CFO News Room
NOVEMBER 13, 2022
The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. Embrace speed and agility.
PYMNTS
JULY 16, 2020
Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and on other platforms. Advertisers will be able to tag ads with the new information. The advertising announcements were among several Google has made in recent days.
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The Finance Weekly
NOVEMBER 20, 2022
Finance directors in the past may have been persuaded to purchase software by clever advertising efforts or information they acquired at a CFO conference on the other side of the globe. As CFOs they are prioritizing tech spend but are seeing multiplying service providers vying for their attention. Why you might ask?
CFO News Room
DECEMBER 20, 2022
” And so, a lot of it would be age-based, and so I would essentially say I can do a topic for people who are early-career, and I can talk about budgeting and debt reduction. Mid-career, I might talk in a group presentation about just the investments and kind of initial planning conversations.
CFO News Room
DECEMBER 28, 2022
To the contrary, the changes highlight Congress’s continued march toward ‘Rothification’, perhaps in an effort to grab tax revenue now in order to make Federal budget estimates look better (or at least less bad). Example 2 : Alice is a 55-year-old advertising executive earning wages of $200,000 per year. To that end, SECURE Act 2.0
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