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Google’s New Features Help Advertisers’ Products Stand Out In Search Results

PYMNTS

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and on other platforms. Advertisers will be able to tag ads with the new information. The advertising announcements were among several Google has made in recent days.

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Pinterest Gains Advertisers As It Competes With Other Social Networks

PYMNTS

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity. The company’s net loss also narrowed 24 percent year over year to $94.2 million from a previous $124.7

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Textron, Charter, Estee Lauder, Signet and more

CFO News Room

after the CEO said it projects fourth quarter advertising revenue to be lower than the third quarter. Charter Communications – Charter Communications fell 5% after analysts at Citi added a negative catalyst watch to the company heading into its analyst day. Paramount — Shares of media company Paramount slipped 7.5%

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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. As some competitors dial back their spend during the turndown, advertisers who stay the course are likely to realize big benefits. Stand out by staying in.

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NEW DATA: Pandemic Pushes 70 Pct Of Businesses To Automate Accounts Receivables

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These legacy methods often reduce the speeds at which firms deliver invoices and follow up on overdue payments, as they are less efficient for prioritizing collections. Reliance on manual processes has far-reaching effects. These cumbersome processes often increase operational costs and pile up, thus resulting in delayed payments.

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Small Business Help ROI vs ROIC

CFO Share

ROI enables you to: Avoid wasting capital on poor investments Compare several different initiatives and prioritize the best one Measure success of specific projects versus expectations Plan cash flow more effectively. Consider a local bakery investing in a digital marketing campaign.

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Google Launches Small Business Portal

PYMNTS

According to Google, “in 2018, our search and advertising tools helped create $335 billion in economic activity for millions of businesses, website publishers and nonprofits across the United States. As well, the program offers free workshops for businesses and updates “on Google’s small business-focused tools and services.”.