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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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Pay rises are making a comeback in Asia Pacific

Future CFO

Companies in the region plan to give employees larger rises next year as they recover from the economic fallout of the pandemic and face mounting challenges attracting and retaining employees, according to the latest Salary Budget Planning Report by the company. Emerging markets such as India at 8.8% and Indonesia at 6.5%

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Links 1/22/2023 | naked capitalism

CFO News Room

health department warns of drug-resistant gonorrhea strain Boston.com Davos The ‘greatest tragedy’ would be if central banks don’t finish the job on inflation, Larry Summers says CNBC (Kevin W) World Economic Forum hemorrhoid, Chrystia Freeland, thinks the middle class makes too much money. The WEF is as evil as you think.

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Transcript: Brian Hamburger

Barry Ritholtz

You turned out to be the first dual economics financial management major at Quinnipiac. I thought it was, no, you guys were pretty fair so I can — HAMBURGER: So — RITHOLTZ: But that is a legitimate concern, especially for a small firm that has a modest budget for legal. What led to the interest in finance? RITHOLTZ: Right.

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Transcript: Bethany McLean on Pandemic Fails

Barry Ritholtz

And you know, a bad diet tends to be associated with lower economic strata. It seems like the whole US National Institute of Health is designed for this information to bubble up to the top for a little command and control and communication. But I do also think even as the pandemic wore on, the communication about masking was not great.