CFO News Room

NOVEMBER 13, 2022

Build a tight relationship with your CEO and CFO. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel.

Budgeting 130

Budgeting Marketing Math Advertising 130

CFO News Room

NOVEMBER 22, 2022

” It’s constant communication through the year. And you start doing the math of the staff, and you’re like, “I can hire people for less than this.” How Matthew Communicated His Transition And Migrated Clients [29:08]. Michael: So, share with me a little more just how you communicated this.

Planning 130

Planning Communication Profit and Loss Education 130

Barry Ritholtz

SEPTEMBER 7, 2022

So I tend to view computer coding not that dissimilar to communicating in a foreign language. A lot of times you’re learning your French, Spanish to communicate with someone in a different country. When you’re learning computer coding, you’re just learning how to communicate with a machine. RITHOLTZ: Right.

Communication 119

Communication Marketing Math Technology 119

CFO News Room

DECEMBER 1, 2022

As a starting point, it’s important to recognize that while conversations in the financial services industry over the last decade have entertained the idea that technology (e.g., Carl: Well, unless you call Zoom technology, unless you call a content library technology, unless you call the ability to communicate real quickly technology.

Technology 130

Technology Planning Investments Leverage 130

CFO News Room

NOVEMBER 17, 2022

You don’t want to get on the scale, you don’t want to know how much money you spent on entertainment last month. So, got to project this, got to model this, let’s run the numbers, let’s see how this would work, what the math would boil out to for my situation. There’s this gap between the two. Well, yeah.

Planning 130

Planning Numbers Math Strategic Planning 130

Barry Ritholtz

FEBRUARY 13, 2023

RIEDER: It’s funny you said that because, listen, I think we’ve gotten to the place where there actually is too much communication. B, I think when they get to this place or where they are today, I don’t think they have to communicate every single step of the way. RITHOLTZ: A lot, right? It is too much. RIEDER: Yeah.

Mergers and Acquisitions (M&A) 57

Mergers and Acquisitions (M&A) Investments Marketing Education 57