article thumbnail

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

Budgeting 130
article thumbnail

Another Singles’ Day, Another Series Of Smashed Records For Alibaba And Alipay

PYMNTS

While consumers were being entertained, they were also shown “See Now Buy Now” fashion shows and prompted via interactive apps to download coupons, raffle tickets, gift certificates, etc. JD.com is really good at math,” Shuai noted. “If Jack Ma even made a surprise appearance as the “retail-tainment-in-chief.”.

Math 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transcript: Lynn Martin

Barry Ritholtz

So I tend to view computer coding not that dissimilar to communicating in a foreign language. A lot of times you’re learning your French, Spanish to communicate with someone in a different country. When you’re learning computer coding, you’re just learning how to communicate with a machine. COMMERCIAL BREAK).

article thumbnail

Transcript: Elizabeth Burton, Goldman Sachs Asset Management

Barry Ritholtz

One, one is true and I’ve always said is that I wanted people to stop, ask if I could doing math. And no one asked me if I can do math anymore with a degree from Booth, particularly in econometrics and statistics. So people really ask you, you take French and can you do math. What kept you entertained during the pandemic?

article thumbnail

The Big Jump: Pandemics And The Connected Economy’s Bigger, Faster Future

PYMNTS

But to understand how that thinking and those behaviors will influence the direction of the connected economy over the next decade, we need to start with a little math. Something very different can happen, though — something that math geeks (and I am not one of them) call a jump discontinuity. The line is chugging along.

Math 76
article thumbnail

Transcript: Steven Klinsky

Barry Ritholtz

There was XO Communication and McLeod. RITHOLTZ: So it’s different math then I need 100x winner versus 99? Tell us what you were watching during the lockdown, what kept you entertained? And then lo and behold, for some reason, the equipment didn’t work for the new entrants — RITHOLTZ: Right. RITHOLTZ: I recall.

article thumbnail

Is Advisor Technology Making Planning Faster… Or Better?

CFO News Room

As a starting point, it’s important to recognize that while conversations in the financial services industry over the last decade have entertained the idea that technology (e.g., Carl: Well, unless you call Zoom technology, unless you call a content library technology, unless you call the ability to communicate real quickly technology.