How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?
CFO Simplified
JUNE 19, 2022
We all understand that customer acquisition cost (CAC) and lifetime value (LTV) are all about data. It’s about information—and a CFO lives and breathes the data that’s involved in running your company. So, let’s talk about how a CFO can impact your customer acquisition cost and the lifetime value of that customer. Better yet, we have Larry Chester , President of CFO Simplified on camera to answer the question: “How can a CFO impact your customer acquisition cost and lifetime va
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