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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

Budgeting 130
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Moderna Solved The Supply Chain Problem, But Will Consumers Embrace A COVID-19 Vaccine?

PYMNTS

However, a highly effective vaccine that doesn’t require specialized transportation or storage might change the math on distributing the substance more widely and quickly. percent – “strongly” plan to get vaccinated. The cohort of those planning to skip the vaccine is more heavily comprised of younger consumers.

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Is Advisor Technology Making Planning Faster… Or Better?

CFO News Room

As financial planning has evolved over the years, better tools have become available to help advisors maximize their impact with more clients by increasing their efficiency. robo-advisors) might someday replace human advisors, there are still many elements of financial planning that benefit from engagement with a human advisor.

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Subscription Commerce Is Expanding Beyond Retail

PYMNTS

Subscription commerce is attractive to entertainment platforms as well as retail businesses because it locks in revenue streams, and customer data can help with planning and forecasting. percentof digital media consumers who plan to cancel their subscriptions within one year after just one month of service. percent.

Retail 47
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Chatbot Tracker: Friends’ Joey Tribbiani, Dead Friends, Brushing Habits And … Swearing

PYMNTS

“Natural language generation has a long way to get before it’s even comprehensible — let alone entertaining,” said Bennett. But as an entertainment asset, it was pretty weird and not even close to ready for prime time.”. Bennett said: “If you look under the hood of AI, it’s all made of rather mundane math.”.

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Transcript: Linda Gibson, CEO PGIM Quantitative Solutions

Barry Ritholtz

She has a really fascinating background, very eclectic, a combination of math and law. You, you get a, a BS in Mathematics and a JD from Boston University Math and Law. It is something, math has always come easy to me since a child. I didn’t get an advanced degree in math. Not the usual combination. What happened?

Math 52
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Transcript: Elizabeth Burton, Goldman Sachs Asset Management

Barry Ritholtz

One, one is true and I’ve always said is that I wanted people to stop, ask if I could doing math. And no one asked me if I can do math anymore with a degree from Booth, particularly in econometrics and statistics. So people really ask you, you take French and can you do math. What kept you entertained during the pandemic?