Building The ‘Anti-Subscription’ Model For Online Kids’ Apparel
PYMNTS
FEBRUARY 6, 2020
She wanted to not only do what the firm had done for the roughly three decades it had been in business — sell high-quality, lightly used and tags-on new children’s clothes — but also to think bigger and take the store and its mission online and into the digital age with a new business model more suited to the needs of modern parents. .
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