New Math: Walmart+ Doesn’t Equal Amazon Prime
PYMNTS
SEPTEMBER 15, 2020
Amplify ETFs CEO Christian Magoon, who runs the Amplify Online Retail ETF (IBUY), expects to see current Walmart customers sign up, rather than current Prime users making the switch or adding another membership program. So, maybe Walmart+ hasn’t hatched its service as an Amazon-killer. Maybe it’s an Amazon competitive placeholder.
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