bareMinerals’ Back-To-Basics Retail Secret
PYMNTS
JUNE 13, 2017
Under the leadership of industry veteran CEO Leslie Blodgett – who came with product devleopment bona fides from mass market brands Max Factor and Neutrogena – the firm started making some very big changes. Or perhaps better to say it was eye-catching in the wrong way. The line was redesigned and relaunched as bareMinerals.
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