UberMedia Hopes To ‘Fence In’ Customers With Optimal GeoSpace
PYMNTS
JULY 14, 2016
UberMedia , a company known for transforming “mobile behavioral data,” announced on Wednesday (July 13) that it was launching a new product, Optimal GeoSpace, which the brand says will erect a “virtual fence around individual retail shopping areas, enabling retail marketers to fully capitalize on the actual footprint of a customer.”.
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