1099: Turning Back‑of‑House Data into Front‑of‑House Wins | Emma Whelan, CFO, MarginEdge
CFO Thought Leader
MAY 21, 2025
When a restaurants weekly salmon order suddenly spikes in price, EmmaWhelan wants chefs adjusting menus the next morningnot tallying losses a month later. Because invoices flow automatically into the accounting system, managers no longer spend evenings entering data. Her strategic priorities echo the same urgency.
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