Crowdsourcing Data’s Double Edge
PYMNTS
JULY 13, 2018
Not only is mobile advertising growing (it will drive 75 percent of all digital ad spend this year, reaching $70 billion), but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. He said he hopes to leverage the company’s “first mover role in the marketplace to stay ahead of them.”.
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