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How Etsy Is Leveraging Google Shopping

PYMNTS

Going forward, Etsy marketplace sellers will be able to run Google Shopping campaigns , care of a new advertising dashboard the handcrafted marketplace is rolling out. Etsy has noted that these are early capabilities and that it has plans to make the targeting functions more wide ranging.

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Department Store Redux? Scenario Planning For The DTC Business

PYMNTS

More about them after some scenario planning. This group also leverages low social media ad rates to keep their connection with customers and this momentum slides into the holiday season. For the early-stage companies there’s a lack of retail leverage. Now the new face of DTC will start to remake the rest of retailing.

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#FA Success Ep 312: Resetting Your Work/Life Balance By Getting Paid For Expertise Instead Of (Just) Effort, With Emily Rassam

Nerd's Eye View

In this episode, we talk in-depth about how, as Emily progressed in her career from working on 401(k) plans to focusing on financial planning, she faced challenges and eventual burnout while building a successful financial planning offering in a firm that was still primarily focused on 401(k) plans first and foremost and didn’t want to allocate (..)

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Managing Outsourcing Of SEO (Search Engine Optimization) For A Financial Advisor

Nerd's Eye View

However, advisors don't need to become an expert in SEO themselves or hire an in-house expert to do it for them, as there are a host of outsourced SEO providers who have the technical expertise needed to effectively leverage SEO.

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Planning business scenarios for financial agility

Future CFO

Indonesia media company PT Media Nusantara Citra (MNC) has seen a surge of viewership – with demand high for family-oriented programmes with millions of children housebound, but a decline in advertising revenues. The post Planning business scenarios for financial agility appeared first on FutureCFO. Jarod Suwahjo.

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Today In Payments: PayPal To Bring Pay Later To Venmo; Jack Ma Tells Regulators Ant Group Not A Bank

PYMNTS

Digital media companies that can't provide high-quality content and flexible subscription plans risk seeing customers hit 'cancel' Jeff Litvack, CEO and senior editor of Adweek, says — and explains how strategically leveraging paywalls keep subscribers signed on for the long haul. Here’s a recap of what they expect for 2021 and beyond.

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Engage:BDR Raises $26M To Accelerate Publishers’ AR

PYMNTS

Reports did not reveal who provided the funding, which comes in the form of debt and equity, but Engage:BDR said it plans to deploy the investment to strengthen its NetZero payment solution. Engage:BDR isn’t the only FinTech targeting cash flow management in the advertising and publishing sector.