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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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Spring Cleaning: Your Mid-Year Budget Review Checklist

Centage

However, the current economic crisis isn’t just affecting families shopping for groceries and other goods. As we approach the halfway point of 2023, it’s a good time to take a close look at your budget and determine where you and your team are succeeding versus falling short. Count Cash Flow Cash is king for a reason.

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Prepping for Budget Season: 6 Actions Successful CFOs Need to Take  

Centage

Budget season is just around the corner, and being prepared is integral. Planning 2024 budgets takes forethought and considerable prep work. CFOs drive the success of next year’s budgets with the prep work they do today. Here are 6 actions CFOs need to take to create valuable, accurate 2024 budgets. #1

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The Ins and Outs of Budgeting and Planning Drivers

Centage

In the current economic climate, proper financial planning and management are more essential than ever before. With that in mind, many businesses are turning to budgeting and planning drivers as a way of obtaining more accurate information. Still, including too many drivers in your company’s budgeting model can make it overly complex.

Budgeting 105
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Nonprofit Communications: Navigating Donor Conversations

The Charity CFO

Nonprofit communications can be complicated, and sometimes awkward. The secret comes down to how well nonprofit leaders understand what donors are thinking and feeling and how charities communicate with them. That way, they can understand the budget and give the appropriate amount to keep things running successfully.

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What to choose: "top-down" vs. "bottom-up" approaches in budgeting

Spreadym

In the context of budgeting, the terms "top-down" and "bottom-up" refer to two different approaches or methods used to develop a budget. In this method, the budget targets are set at the top of the organization and then cascaded down to individual departments or teams.

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What is the difference between planning, budgeting and forecasting for a business?

Spreadym

Planning, budgeting and forecasting for a business are three distinct financial management tools used in business, each serving a different purpose. Key differences between planning, budgeting and forecasting for a business Here are key difference between planning, budgeting and forecasting for a business.