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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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What is the difference between planning, budgeting and forecasting for a business?

Spreadym

Planning, budgeting and forecasting for a business are three distinct financial management tools used in business, each serving a different purpose. Key differences between planning, budgeting and forecasting for a business Here are key difference between planning, budgeting and forecasting for a business.

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Asia Pacific consumers to up spending on discretionary items

Future CFO

Asia Pacific consumers will likely have more to spend on discretionary items in 2024, said Mastercard Economics Institute (MEI) recently. In 2024, real consumer spending in Hong Kong is expected to increase by 2% year over year, MEI added. 2024 is set to be a year of recalibration as consumers rebalance their wallets.

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Financial Literacy for Parents

CFO News Room

If you’re looking for pointed advice on how to raise a family on a budget, “The SavingsAngel,” hosted by Josh Elledge, is for you. Recent topics include ways to save money at the gas pump, what to look for when buying a home, and how to homeschool on a budget. The SavingsAngel’ (Podcast) . Resources for Teaching Children.

Education 130
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Where Is Tech Going in 2023?

CFO News Room

Geopolitical and economic uncertainties are injecting more caution into the next phase of tech’s evolution. We also see signs that the combination of advanced mobility, advanced connectivity, and applied AI will be applied to less sexy but economical critical logistics problems as a path to building supply chain flexibility and resilience.

Budgeting 130
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Transcript: Ramit Sethi

Barry Ritholtz

That’s one part financial freedom, one part prioritization of your life, and one part less stress and worries about financial matters. You know, a rich life, most people expect a money book to start with a chapter on budgets. We’re going to get a budget. Everybody hates the word budget. I hate budgets myself.