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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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Musings on Markets: Data Update 5 for 2022: The Bottom Line!

CFO News Room

The last few years have been eventful for all companies, with the COVID crisis and ensuing economic shut down causing pain for companies, with recovery coming in 2021, as the global economy opened up again. Superior unit economics. Brand name allows you to charge higher price for the same products. Economies of scale. YouTube Video.

Marketing 130
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Data Update 5 for 2022: The Bottom Line!

Musings on Markets

The last few years have been eventful for all companies, with the COVID crisis and ensuing economic shut down causing pain for companies, with recovery coming in 2021, as the global economy opened up again. I will use this data to draw three broad conclusions: Low Hurdle Rate ?

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The Difference Makers: Key Person(s) Valuation

Musings on Markets

In sports and entertainment, for instance, business can gain value from having a celebrity representing them in a paid or unpaid capacity. At the other end, an entertainment software company like Take-Two Interactive is only as good as its latest game or product, and success can be fleeting.

Valuation 113
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Trade Credit Insurance

Finvisage

The report further proceeds with Results and Findings column, confronting data on several key economic factors affecting TCI on a macro scale. Subsequently, the report touches upon the UK’s current economic environment and TCI’s recent market status. Today these sectors are experiencing a downfall warranting an economic slowdown.

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Transcript: David Conrod – The Big Picture

CFO News Room

So, you have the headquarters of a big pharmaceutical company, and they — they’re looking to raise some cash, maybe not a pharmaceutical company, but some other business. economics, correct. RITHOLTZ: Oh, not the control, just the economics. capital problem helps improve our economic sharing …. Is that right?

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Transcript: Richard Bernstein

Barry Ritholtz

You get a BA in Economics from Hamilton College. So what we did was we figured out the economic rationale, the macroeconomic influences about why growth and value work at any point in time. BERNSTEIN: I was a maintenance guy in a pharmaceutical plant. I found this conversation to be fascinating, and I think you will also.