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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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Brandon’s Restaurants

Barry Ritholtz

They sent a video from a woman, Wendy Bell, who is incensed at America’s apparent economic collapse. Old & Tired : For the most part, the list is filled with mediocre chains and junk food joints, commonly found in malls and shopping centers, which all have their own retail issues. That was news to me. 2 Reddit also stepped up.

Math 112
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Lego Builds Stellar First Half As ‘Kidults’ Stay Home

PYMNTS

The company is on track to open around 120 new retail stores in 2020, 80 of those in China. During the first half, it opened 46 retail stores, 30 of those in China. While retail has been transformed during the past six months, we continue to see great opportunity for an omnichannel model,” Christiansen said.

Math 64
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Can Main Street SMBs Cross The PPP Cash Chasm?

PYMNTS

Unfortunately, it didn’t do much to change how those SMBs felt about their chances of surviving the economic impact of the pandemic. The focus of our research is on Main Street SMBs , the mix of establishments that define the social, cultural and economic character of our country’s cities and towns. Main Street SMB Economics 101.

Math 115
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Paytronix CEO Robbins Says DoorDash Still Has A Lot To Prove

PYMNTS

As Robbins pointed out, most chains have forged a reasonable and sustainable economic relationship with the marketplaces. But Robbins predicts that by summer, the math is going to look a lot different in terms of the importance of that digital pipeline. Hence, DoorDash is their best option to access the digital consumer.

Math 102
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Transcript: John Hope Bryant

Barry Ritholtz

I had an economics lesson, I had a life lesson, I had an epiphany, I had a race relations lesson, I had a self-esteem and confidence lesson. Being broke is economic, but being poor is a disabling frame of mind, a depressed condition of your spirit. It’s home economics class, doesn’t exist anymore. RITHOLTZ: Right.

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 The Amazon/Walmart Whole Paycheck Tracker: Rethinking And Realigning

PYMNTS

The news follows big next-day delivery announcements from both Walmart and Amazon — in a week where both retailers had a lot of news about repositioning themselves in the market and reporting some pretty major changes. retail sales. It is a complicated question — and one greatly dependent on how exactly one lays out the math.