Trying To Reason With Returns Season: 51 Percent Of Consumers Would Keep Goods For Discounts
PYMNTS
JANUARY 11, 2021
While early to mid-January is always the return season, this year has long been forecast to be a spot more active than its predecessors given the volume of gifts bought online during the 2020 holiday rush. The math gets a bit more involved when it comes to why the consumer is returning an object.
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