PYMNTS

MARCH 25, 2020

That price tag would be divvied up between Tokyo, the aforementioned organizing committee and the central government. billion reportedly spent by businesses for sponsorships (the roster of sponsors includes names like Coca-Cola and Airbnb ), and it becomes apparent that the delay leaves a long road to travel before those costs are recouped.

Auditing 56

Auditing Advertising Economics Planning 56

PYMNTS

NOVEMBER 28, 2016

It’s as simple as adding a “sponsored content” tag on a blog post, an adequately transparent product plug by a YouTube celebrity or even a rapid-fire reading of the fine print — anything that informs the audience that what they’re consuming isn’t completely impartial. Disclosure of sponsored content isn’t difficult.

Advertising 40

Advertising Manufacturing Education Marketing 40

PYMNTS

JUNE 17, 2017

Americans have come up with some great ideas: The iPhone, the internet, the assembly line, the telephone and telegraph, automobile, Coca-Cola, credit cards, debit cards, the Marshall Plan, the turducken, eCommerce and the Declaration of Independence were all above average American ideas, to say the least.

Numbers 51

Numbers eCommerce Planning Marketing 51

PYMNTS

SEPTEMBER 8, 2017

The price tag, however didn’t scare off investors — who liked Founder and “hipster-vegan” Doug Evans’ pitch — and thought that selling “smart juice” had a future. The firm’s CEO, former Coca-Cola executive Jeff Dunn, offered consumers a full refund. To their credit, Juicero did try to recover.

Sales 46

Sales Startups Compliance Retail 46

PYMNTS

JANUARY 20, 2021

Even Coca-Cola has had a rough year at the hands of COVID-19. Until 2020, it cared more about how many consumers were cracking into a cold Coca-Cola product at any given venue — a strategy that worked just fine before the pandemic. And while the pandemic will end — though perhaps not nearly as soon as many of us would like — sticky.io

Retail 116

Retail Marketing 116

PYMNTS

DECEMBER 26, 2019

Imagine if Coca-Cola had a profile on every person who has purchased Diet Coke over the last 30 years. And actually, that might not be a bad tag line to put on all of 2019 retail — many advances miraculous and unexpected, but all just getting started. Lesson 5: Data is Power .

Retail 54

Retail Communication Leverage Numbers 54

Musings on Markets

DECEMBER 10, 2023

From Alfred Sloan at General Motors to Jack Welch at General Electric to Steve Jobs at Apple, there is a history of CEOs being tagged as superstars (and indispensable to the organizations that they head), in successful companies.

Valuation 113

Valuation Profit and Loss Entertainment Investments 113