Pinterest Launches Augmented Reality Eyeshadow Try-On Tool
PYMNTS
JANUARY 22, 2021
Pinterest is now offering shoppable eyeshadow Pins that spotlight merchandise from Lancome, YSL, Urban Decay, and NYX Cosmetics. . The company is also expanding product tagging beta and will soon give creators the opportunity to develop shoppable Story Pins and tag products. Both categories have expanded use of the technology.
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