Yes, Twelve Dollars Is a Good Price for Two Batteries–Under the…
CFO News Room
JANUARY 20, 2023
He was constrained by the fact that I could just walk across the street to another convenience store. The $6 price tag for each battery sent a not-so-subtle social message. This meant the first guy couldn’t charge “whatever he wanted.” I was armed with the consumer’s most powerful phrase: “ no, thank you.”
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