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Digital Ad Spending Now 51 Pct Of US Total For First Time

PYMNTS

advertising spending this year, or 51 percent, will go to Big Tech, such as Amazon , Google and Facebook , as the pandemic drastically affects the industry, according to The Wall Street Journal (WSJ). This is the first time that milestone has been reached, WSJ reported, with digital advertising clearly on the rise over older forms.

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3 FP&A Practices That Will Transform Your Finance Team

The Finance Weekly

When done incorrectly, the FP&A process is set on autopilot, with the goal of just "keeping track" of figures and producing budgets, often for the sake of the process. Traditionally, the FP&A process entails creating a budget, cash flow, profit and loss statement, and balance sheet, then using them to forecast future performance.

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101 Ways Financial Advisors Can Add Value For Their Clients

CFO News Room

By applying the ideal-target-client framework, advisors can not only better target their marketing efforts (as they can align their website and other advertising efforts with their ideal client’s needs), but they can also streamline their day-to-day work, as they will encounter fewer ‘new’ issues as their client base grows.

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The Sharing Economy come home: The IPO of Airbnb!

Musings on Markets

The Hotel Business The hotel business is both large and diverse, composed of hotels that range the spectrum from luxury to budget. Second, they also derive revenues from online advertising by hotels and travel providers. While the US remains the largest market, geographically, Asia is the center of growth, with China leading the way.

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A Business Upended: Streaming disrupts the Entertainment Business!

Musings on Markets

That said, the movie business remained concentrated, with the biggest players dominating each segment of the business. Through this period, t he big studios still controlled a large share of the content business, but independent studies, often more daring in choice of topics and settings, took a share.

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Transcript: Ted Seides

Barry Ritholtz

And what’s their budget like a fraction of it, right? So that comes out in position sizing and conviction and just making sure that you’re thinking about all the things that could go wrong if you’re taking a more concentrated position in something. RITHOLTZ: Right. It just overwhelmed them. I’m sure.

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Who’ll Rule The Future Of Commerce?

PYMNTS

Advertising, promotion and personalization became essential buyer acquisition tactics. With Amazon Restaurants and Pay Places , Amazon’s share of the consumer’s food and entertainment budget has the potential to swell further. Sellers began vigorously competing on price and merchandising. Apps as commerce gateways have stalled too.

Sales 51