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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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10 Friday AM Reads

Barry Ritholtz

Most economic downturns hit lower-income Americans hardest, but this time is different. Here’s your investing playbook. Bloomberg ) see also If You Bought Crypto Because of Larry David and Matt Damon, I’m Sorry : Tallying the losses after last year’s Super Bowl crypto-advertising bonanza. Here’s your investing playbook.

Math 111
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Transcript: Albert Wenger

Barry Ritholtz

He has a fascinating background in technology and software, and is interested in all sorts of interesting things, ranging from climate change to humanism, to the huge transitions that humans have gone through as a species and what it means to society, investing, scarcity and just the quality of life that we will enjoy as a species.

Valuation 117
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How Different Monte Carlo Models Perform In The Real World: Assessing Quality Of Predictiveness In Retirement Income Forecasting Models

Nerd's Eye View

When planning for retirement, it’s effectively impossible to precisely forecast the performance and timing of future investment returns, which in turn makes it challenging to accurately predict a plan’s success or failure.

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Transcript: John Hope Bryant

Barry Ritholtz

I had an economics lesson, I had a life lesson, I had an epiphany, I had a race relations lesson, I had a self-esteem and confidence lesson. Being broke is economic, but being poor is a disabling frame of mind, a depressed condition of your spirit. It’s home economics class, doesn’t exist anymore. RITHOLTZ: Right.

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Sizzle Or Fizzle: Bitcoin Busts, Payments Get Faster And The Eyes Have It

PYMNTS

So sizzles all the way around – unless, of course, you’re one of the ones asking banks to invest in a real-time payments capability that does exactly the same thing. But, don’t you worry, it’s all math-based so nothing can go wrong, so keep clinging to that. Iris Scanning. No more worries about wet fingers and a #fingerprintfail.

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Transcript: Ted Seides

Barry Ritholtz

Let’s talk a little bit about your alternative investments career. And so alongside of Wall Street recruiting in my senior year, I interviewed at the Yale Investments Office and was fortunate to get that job and violated the two principles I had at the time, which was I wanted to be in a training program and I wanted to leave New Haven.