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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. A downturn is an opportunity for discipline.

Budgeting 130
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10 Friday AM Reads

Barry Ritholtz

Here’s your investing playbook. Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame. Here’s your investing playbook. trillion in assets.

Math 111
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10 Weekend Reads

Barry Ritholtz

You need to understand how math, statistics and probabilities work. And you need the emotional discipline to stick with a reasonable investment strategy from manias to panics and everything in between. ( To be a successful investor you need to possess a number of different traits. Why do so many people think he’s evil? (

Math 103
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Data Enablers: SigOpt’s Machine Learning Tools Help Businesses Optimize Operations

PYMNTS

From some guy’s garage in San Francisco, a group of math nerds has grown into one of the world’s finest-tuned machine learning operations. SigOpt now helps optimize fraud detection and investments like beer brewing and even the manufacturing of synthetic rhino horns. PYMNTS: What has been the biggest hurdle?

Math 67
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Crowdsourcing Data’s Double Edge

PYMNTS

Not only is mobile advertising growing (it will drive 75 percent of all digital ad spend this year, reaching $70 billion), but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. “There is a massive shift coming, in our view,” Macdonald said. Gaming Gain. consumer.

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When IoT And The Automotive Industry Collide

PYMNTS

Now, they are investing in algorithm companies, math scientists, analytics and things that we would typically only have associated with leading tech companies,” McCammon pointed out. The biggest shift to me is the internal focus at the automakers,” he added. The Innovation Roadmap.

Math 80
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Do the Masses Know Best? When it Comes to Lucrative Data, Maybe So.

PYMNTS

Not only is mobile advertising growing — it will drive 75 percent of all digital ad spend this year, reaching $70 billion — but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. “There is a massive shift coming, in our view,” Macdonald said. Gaming Gain. consumer.