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Ad Firms Predict Slower Advertising Growth for 2023

CFO News Room

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. . to $833 billion next year, according to a new forecast from Magna, a media investment firm that is part of. PLC, predicted that global advertising revenue will grow 5.9% Interpublic Group of. Mediabrands.

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MiB: Ed Yardeni on the Roaring 20s

Barry Ritholtz

This week, we speak with Dr. Ed Yardeni, President of Yardeni Research , a provider of global investment strategies and asset-allocation analyses and recommendations. He previously served as Chief Investment Strategist of Oak Associates, Prudential Equity Group, and Deutsche Bank’s US equities division in New York City.

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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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The Seven Samurai: How Big Tech Rescued the Market in 2023!

Musings on Markets

That bias notwithstanding, these seven companies have been extraordinary investments, not just in 2023, but over the last decade, and there are lessons that we can learn from looking at the past. First, let's look at the performance of these seven stocks in 2023, when their collective market capitalization increased by a staggering $5.1

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Musings on Markets: META Lesson 2: Accounting Inconsistencies and Consequences

CFO News Room

In my last post, I used Facebook’s recent troubles to talk about the importance of corporate governance, and how we, as investors, have abandoned the power to change management at many younger tech companies in return for being able to invest in young tech companies, with growth potential and well-regarded founders.

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10 Friday AM Reads

Barry Ritholtz

Most economic downturns hit lower-income Americans hardest, but this time is different. Here’s your investing playbook. Bloomberg ) see also If You Bought Crypto Because of Larry David and Matt Damon, I’m Sorry : Tallying the losses after last year’s Super Bowl crypto-advertising bonanza. Here’s your investing playbook.

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10 Friday AM Reads

Barry Ritholtz

American Prospect ) see also Six Ways Existing Economic Models Are Killing the Economy : The alleged science doesn’t match up to the real world. From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. American Prospect ) • The Age of Average. class nine times.

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