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1110: When Leadership Mattered | Amanda Whalen, CFO, Klaviyo

CFO Thought Leader

Our platform brings together marketing, service, and analytics in one place by integrating all the data a B2C business knows about its customers. What sets us apart is that while there are fantastic B2B CRMs out there—we have great respect for them—they weren’t built for B2C needs. They move at a slower pace.

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Trends to Watch in 2025 as Innovation Morphs into Acceleration

Bramasol

And we see that this trend is definitively not restricted to B2C model, while the lines between B2B and B2C are blurring. According to Gartner, "75% of organizations selling direct to consumers will offer subscription services.

SAP 108
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Corsair Capital Plans MSTS Acquisition To Boost B2B Payment Business

PYMNTS

” In addition, MSTS president Brandon Spear will continue in his leadership role and said in the release that he looks forward to working with Corsair Capital. MSTS will continue “to rapidly expand its technology platform and [Credit-as-a-Service] offering both organically through new customers and through strategic acquisitions.”

B2B 94
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Office Depot Makes Changes In Leadership Team

PYMNTS

Office Depot has made some key changes in its leadership team, including naming a new chief digital officer. The company also named Troy Rice as president, retail division — a position that will focus on the company’s B2C customers. According to Chain Store Age , Kevin Moffitt is now the company’s chief digital officer.

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Adobe Takes A Whack At Salesforce With $4.75B Marketo Buy

PYMNTS

The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B, and puts Adobe Experience Cloud at the heart of all marketing.”. Once the acquisition is complete, though, Lucas will join the Adobe senior leadership team, continue to lead Marketo as part of Adobe’s Digital Experience business and report to Rencher.

B2C 57
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Use AI and Insurance Insights to Make Better Decisions

CFO Leadership

The post Use AI and Insurance Insights to Make Better Decisions first appeared on CFO Leadership. The post Use AI and Insurance Insights to Make Better Decisions appeared first on CFO Leadership. Stay up-to-date by visiting the Aon Newsroom and sign up for News Alerts here.

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929: Charting the Journeys of Others | Marco Torrente, CFO, WebBeds

CFO Thought Leader

Looking back, Torrente tells us that the family-owned company created a “flexible culture” that valued autonomy and direct communication—two qualities that have been instrumental in shaping his approach to finance leadership. CFOTL: Tell us about WebBeds … what does this company do, and what are its offerings today?

CFO 52