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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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Survey: Executives Optimistic Despite Financial Disruption, Prioritizing Technology Adoption to Combat Talent Shortage

CFO Leadership

Survey: Executives Optimistic Despite Financial Disruption, Prioritizing Technology Adoption to Combat Talent Shortage As we near the halfway mark of 2023, the overwhelming theme throughout the year has been uncertainty. Executives were 20% more likely to predict economic expansion in 2023 than a recession.

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Budget 2024: Govt likely to maintain capex momentum in FY25

CFO News

Union budget 2024: The government is expected to continue prioritizing capital expenditure, particularly in the infrastructure sector, in the upcoming Budget to drive economic growth. The government has allocated a record high of Rs 10 lakh crore for capex during the current financial year, with a consistent increase.

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Budget 2024: Govt likely to maintain capex momentum in FY25

CFO News

Union budget 2024: The government is expected to continue prioritizing capital expenditure, particularly in the infrastructure sector, in the upcoming Budget to drive economic growth. The government has allocated a record high of Rs 10 lakh crore for capex during the current financial year, with a consistent increase.

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Interim Budget: GST, subsidy, affordable housing are India Inc's wish list

CFO News

Union Budget: The Confederation of Indian Industry (CII) has offered policy suggestions to the Narendra Modi government for the upcoming interim Union Budget. The CII suggests balancing fiscal consolidation with economic growth by reducing the fiscal deficit to around 5.4% of the GDP.

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Survey: Executives Optimistic Despite Financial Disruption, Prioritizing Technology Adoption to Combat Talent Shortage

CFO Leadership

Survey: Executives Optimistic Despite Financial Disruption, Prioritizing Technology Adoption to Combat Talent Shortage As we near the halfway mark of 2023, the overwhelming theme throughout the year has been uncertainty. Executives were 20% more likely to predict economic expansion in 2023 than a recession.

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Top 10 CFO Priorities for 2024

The Finance Weekly

As 2024 approaches, CFOs need to assess their 2023 achievements and plan for the coming year. Analyze the current economic situation, considering challenges such as inflation and rising interest rates. Revamp Finance Operations As the , CFO's responsibilities grow, the finance function's impact also expands.