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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. During the pandemic, we saw numerous productive marketing advances, many of which were long overdue — from more agile budget allocation to accelerated digital transformation connecting marketing and e-commerce.

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How Busy People Can Develop Leadership Skills

CFO News Room

Leadership development should be recognized as an ongoing part of professional life. All it takes to become a better leader is dedication and a small investment of time. Carving out time for learning and development is critical for anyone who wants to improve their leadership competencies and performance outcomes.

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Nonprofit Leadership: Using Data for Better Decision-Making

The Charity CFO

Leveraging Data in Nonprofit Leadership How can you use data effectively as a nonprofit leader? Investing in Data Technology Data technology, such as data management software, makes implementing and benefiting from a data strategy easier than ever. That’s where The Charity CFO comes in. Get the free guide!

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The Future of Financial Leadership: Aligning Operational and Strategic CFOs

The Finance Weekly

The CFO role traditionally has two high-level leadership archetypes: strategic and operational. An operational CFO optimizes performance by combining data from various departments with financial data. A strategic CFO focuses on creating long-term plans to achieve the company's goals. What is Operational Finance?

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Augmenting the CFO role with marketing skills

Future CFO

In a bid to impact the organisation and drive change, the chief financial officer (CFO) and their colleagues must become the consummate sales team. A CFO must develop an organisation adept at communicating, reporting, and analysis, as ideas and feedback must be clearly articulated within the company.

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11 Reasons to Hire a Fractional CFO

Future CFO

Unlike a full-time CFO who is a permanent executive within a company, a fractional CFO is brought in as an external consultant to address specific financial needs or challenges. This is particularly valuable for companies that don't require constant CFO oversight or cannot afford a full-time executive.

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CFOs eye budget increase for employee compensation, Gartner says

Future CFO

Chief financial officers are planning to increase budgets for employee compensation, according to a survey by Gartner, Inc. Compensation is the top factor driving retention, but there are other levers that CFOs must pull to hold on to staff.”