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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

Budgeting 130
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The Latest In Financial #AdvisorTech (December 2022)

CFO News Room

Read the analysis about these announcements in this month’s column, and a discussion of more trends in advisor technology, including: eMoney Advisor launches a new Explore feature that helps clients move past just planning for their goals and instead have the opportunity to see what other goals might even be possible in the first place.

Planning 130
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Will 5G Be Secure Enough During Early Deployments?

PYMNTS

As retailers, payments providers and consumers prepare for the coming 5G world, there remain concerns about how well that mobile network technology will protect consumer privacy and security. Verizon and Samsung recently said they would launch U.S.

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How Xiaomi Does (Payments) Business In India

PYMNTS

After about six months, we expanded our products to other online retailers, like Amazon and Snapdeal, and we worked with these three partners for about a year. All in all, we get a huge share of traffic and a great deal of customer data on the mobile app, which helps us in sending out targeted communications.

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Transcript: Elizabeth Burton, Goldman Sachs Asset Management

Barry Ritholtz

One, one is true and I’ve always said is that I wanted people to stop, ask if I could doing math. And no one asked me if I can do math anymore with a degree from Booth, particularly in econometrics and statistics. So people really ask you, you take French and can you do math. Two reasons. How ridiculous is that?

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Transcript: Steven Klinsky

Barry Ritholtz

Oil prices go up or down, you know, fashion retail goes in and out, unlike for example, selling an ingredient for pharmaceuticals, where they need the ingredient and you’re inspected by the FDA. There was XO Communication and McLeod. RITHOLTZ: So it’s different math then I need 100x winner versus 99? KLINSKY: Yeah.

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Transcript: Kristen Bitterly Michell

Barry Ritholtz

And so, with this gave me exposure to everything from investment banking to retail, looking at like checking account campaigns, like how do you get more assets in the door to credit risk. I — I loved math, but really, I was going to go down that literature route more than anything else and — and study Spanish literature.