Analyst: Apple Card Acquisition Costs Estimated At $350 Per Cardholder
PYMNTS
AUGUST 15, 2019
Much has been made of the fact that the credit card has no fees and a relatively low interest rate, which in turn may pressure results. Nomura estimates a price tag of $350 per consumer in terms of acquisition costs, which means breakeven is several years away. This is not to say that the news is all bad.
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