The Latest Analog To Digital Battleground: Store Shelves
PYMNTS
JANUARY 9, 2020
The habit is so tightly ingrained in American consumers that they walk in and start scanning those red sales tags before they are even consciously looking for the items they are there to buy. The entire store infrastructure around IT must be rethought from end to end, as this is not as simple as flipping a dynamic-pricing switch.
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