Why Playing Contextual Commerce Catch-Up Pays Off
PYMNTS
MAY 25, 2016
After just five days, Payne’s Star Wars geek-out has racked up just short of 142 million views and 3.2 Of course, one excitable Star Wars fan uploading a video of her Chewbacca-fied self isn’t retailers’ ideal conception of contextual commerce , but as the landscape stands now, it might be what they should aim for.
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