Analyst: Apple Card Acquisition Costs Estimated At $350 Per Cardholder
PYMNTS
AUGUST 15, 2019
Nomura estimates a price tag of $350 per consumer in terms of acquisition costs, which means breakeven is several years away. As a new entrant, Goldman Sachs does not have the historical data or experience that lenders obtain when underwriting through a credit cycle,” the report reads. This is not to say that the news is all bad.
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