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How Etsy Is Leveraging Google Shopping

PYMNTS

Going forward, Etsy marketplace sellers will be able to run Google Shopping campaigns , care of a new advertising dashboard the handcrafted marketplace is rolling out. To launch a Google Shopping campaign, users need log into the Etsy dashboard, set a daily ad budget and a target country.

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The Subscription Two-Step: Adweek Flexes To Keep Subscribers For The Long Haul

PYMNTS

percent of digital media subscribers plan to end their services at the end of the pandemic, in fact, unless they’re given good reason not to. Budget travel services providers are also capitalizing on the model, with London-based BeRightBack saying its 49.99 The report noted that 17.5

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Around The World With World Cup Commerce

PYMNTS

China Leads The 2018 Advertising Push. to the global advertising market, according to Zenith. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. That amounts to roughly 1 percent of China’s total advertising budget for 2018.

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Post And Parcel Missing Out On Digitization, Says Accenture

PYMNTS

As the pace of digital change is accelerating daily, last-mile delivery companies will need to leverage digital solutions to remain relevant and competitive in a fast-changing market,” the executive said in a statement. But less than a third told Accenture they have a dedicated budget for digital programs. For instance, the U.S.

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The Times Are Changing In The World Of Luxury Watches

PYMNTS

Büsser told The New York Times he was horrified, though not entirely surprised, when the watch showed up and was not even close to what was advertised. The brand plans to spend the rest of the year expanding these relationships, Kamdar explained. Buying a pre-owned or vintage timepiece is [an] extremely risky business. “Our

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Who’ll Be The ‘Netflix’ Of Payments?

PYMNTS

I started thinking about how it became an addictive consumer habit that’s also disrupted the media consumption ecosystem and the many feeder systems associated with it — like advertising. At the time, it wasn’t as if the $40 put a crimp in the Hastings’ family budget — he’d just sold a company for $700 million.

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101 Ways Financial Advisors Can Add Value For Their Clients

CFO News Room

Traditionally, investment planning has been at the forefront of how financial advisors add value for their clients. Combined with growing advisor (and consumer) interest in comprehensive financial planning services, the number of ways advisors can add value for their clients has expanded greatly. Executive Summary.