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Facebook Feels $10 Billion Sting From Apple’s Privacy Push

CFO News Room

new ad-privacy policy is roiling the digital-advertising world. The move limited the ability to gather data through apps that is used to target digital ads and drove advertisers to alter spending patterns. Facebook ’s. FB -26.39%. parent company served up a stark sign of how. Apple Inc.’s. AAPL -1.67%. Meta Platforms Inc. FB -26.39%.

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Consumers Value Fate in Marketing Narratives

CFO News Room

Imagine that you’re shopping for jewelry online, and the company’s brand biography webpage advertises that the gold mine from which it sources its material was discovered unintentionally when the company’s founder, a geologist, was on a hike. Because of fate. The Role of Discovery.

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3 CFO Tips for Understanding the Intricacies of Marketing

The Finance Weekly

In many cases, marketing teams are nervous about approaching the CFO in regards to the budget or new campaigns. On the other hand, CFOs need to answer to the CEO if something goes wrong or the budget goes awry. The right communication and understanding from both sides will create the ideal platform for company growth.

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Netflix, Snap, Warner Bros. Discovery, AT&T, Novavax and more

CFO News Room

Netflix — Netflix tumbled more than 9% following a report from Digiday that said the streaming stock’s early-stage advertising business is missing viewership targets. The company is reportedly offering to refund money to advertisers. Revenue came in higher than expected, according to Refinitiv, but earnings of $4.55

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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Build a tight relationship with your CEO and CFO. Under the stress of economic uncertainty, it’s more important than ever to keep an open dialogue.

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Weekend Reading For Financial Planners (Jan 28-29)

CFO News Room

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

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Apple, DraftKings, Biogen, Williams-Sonoma and more

CFO News Room

Taboola — Shares of the advertising company surged 45% after Taboola announced Yahoo had taken a 25% stake in the company as part of a 30-year agreement, in which Taboola will power native advertising on all Yahoo platforms. The firm said it sees “sustained headwinds” the communications tool and messaging company.