Morgan Stanley Sees Potential In Instagram eCommerce Future, Raises Facebook Target
PYMNTS
APRIL 9, 2019
Nowak thinks the eCommerce strategy Facebook wants to get going on Instagram advertisements will add $4 billion of revenue in 2021. “We Nowak said advertisers could potentially be willing to pay up to 10 percent commission on sales from click-through ads. Most advertisers only see a 3 to 6 times return.
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