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Facebook Advertising Revenue Surges Amid Instagram eCommerce Tab Rollout

PYMNTS

billion in advertising revenue for the quarter, marking a 31 percent year-over-year rise. billion in cash and cash equivalents and marketable securities as of Dec. Facebook, Inc. reported on Wednesday (Jan. The social media company reported $27.19 billion as of Dec. 31, 2020, up 12 percent year over year. Facebook had $61.95

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Twitter May Have Mistakenly Used Users’ Data For Advertising

PYMNTS

Twitter has revealed that some user data might have been used for advertising purposes. “We Tailored Audiences is a version of an industry-standard product that allows advertisers to target ads to customers based on the advertiser’s own marketing lists (e.g., email addresses or phone numbers they have compiled).

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Visa, Yelp Pair On SMB Advertising

PYMNTS

Visa and Yelp are pairing on an advertising initiative for U.S.-based 24) morning, citing its “Visa Small Business Outlook Report” for the winter of 2019, that expanding advertising to attract customers remains a challenge for 39 percent of firms. Visa said in a press release on Thursday (Jan.

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Blockchain Tracker: Blockchain’s Role In Digital Advertising

PYMNTS

On the tip of everyone’s tongue in the digital advertising arena is blockchain technology. Just as recent as this January , ethereum-based blockchain technology company adChain partnered up with decentralized application studio ConsenSys with the goal of specifically developing a blockchain solution for the online advertising industry.

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A Proposed Salesperson’s Exemption To The DoL’s Retirement Security Rule?

Nerd's Eye View

Against this backdrop, the U.S. The key point is that even though regulatory bodies have recognized the distinct nature of advice relationships of trust and confidence and applied higher standards of care for such advice relationships in the past, the line between sales and advice has blurred in more recent years.

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Paid Solicitation Under The SEC Marketing Rule: Using Third-Parties For Lead Generation And Prospecting

CFO News Room

In recent years, though, the growing use of lead-generation services, advisor networks, and ‘advisor-matching’ tools, referred to as “operators” in the Marketing Rule’s Adopting Release, has given rise to third-party solicitation activity that often looks more like advertising directly to prospective clients.

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Deep Dive: How Ad Fraud Takes A Toll On Advertisers And Publishers

PYMNTS

Advertisers will lose a projected $5.8 Ad fraud’s prevalence is largely due to two factors: The lack of regulation and the sheer complexity and volume of online advertising. Dishonest publishers may spoof clicks to force advertisers to pay additional fees, or hackers could hijack an advertising slot to generate revenue for themselves.