PYMNTS
OCTOBER 11, 2016
When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23
PYMNTS
APRIL 23, 2019
As estimated by Mintel Comperemedia’s data analysis (the data is from Pathmatics), Capital One spent $18.6 The Wall Street Journal reported on Tuesday morning (April 23) that at least a few credit card giants – Capital One Financial Corp. and American Express Co. million on those efforts last year, leagues above the $2.8
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PYMNTS
DECEMBER 6, 2016
“Visual IQ is the leading attribution platform for understanding marketing effectiveness across all paid, earned and owned channels for some of the largest advertisers in the world.”. This data allows marketers to make informed decisions on increasing media spending, conceiving new campaigns and optimizing media planning.
PYMNTS
JULY 26, 2019
Alphabet , Google’s parent company, easily topped the Street as core advertising business rebounded from previously sluggish growth rates amid a continued shift to mobile search. Machine learning helped drive advertising results, and has helped advertisers get real time insight via data analysis.
Barry Ritholtz
DECEMBER 7, 2022
The new owners of the channel needed to attract viewers if they want to sell advertising and generate a return on their investment. Some were organic, others modern, some intuitive, some rely on data analysis. So they rebranded “ The Gardening Channel ” with flashy graphics, sound effects, and sexy anchors.
PYMNTS
JUNE 21, 2019
Banks are increasingly looking for ways to monetize the large troves of data they hold on customers, be it with credit card sales or offering discounts on a customers’ special interest, like food or fashion, Reuters reported. Some banks, like Lloyds and Santander, have partnered with a data advertising firm called Cardlytics.
PYMNTS
OCTOBER 2, 2020
When it comes to the battle between Bentonville and Seattle, Amazon is taking the lion’s share of this category, according to an exclusive PYMNTS data analysis. PYMNTS’ analysis of the “subscriptions and other” revenue includes Prime revenue, co-branded credit card fees and advertising services. In 2016, it took $24.5
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