CFO News Room

FEBRUARY 6, 2022

Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can cost up to $7 million. As crypto companies increase their advertising spending, brands have pumped out crypto-theme campaigns or marketing gimmicks to leverage the buzz surrounding cryptocurrencies. Newsletter Sign-up.

Advertising 130

Advertising Education Investments Leverage 130

Barry Ritholtz

DECEMBER 13, 2023

The MAX S&P 500 4X Leveraged ETNs, which launched last week with the eye-catching XXXX ticker, promise to quadruple the daily returns of the benchmark index. That makes them the highest-leveraged trade of their kind currently available to American investors, according to CFRA Research. They charge a fee of 0.95%. (

Benchmarking 52

Benchmarking Leverage Advertising Forecasting 52

Nerd's Eye View

OCTOBER 9, 2023

However, advisors don't need to become an expert in SEO themselves or hire an in-house expert to do it for them, as there are a host of outsourced SEO providers who have the technical expertise needed to effectively leverage SEO.

Advertising 76

Advertising Leverage Marketing Planning 76

PYMNTS

MAY 22, 2020

s classified advertising business, the Financial Times reported. In February, PYMNTS reported that eBay was getting closer to selling off its classified advertising business. Springer executives have said KKR’s leverage will help the group further expand in the market through acquisitions.

Advertising 56

Advertising Leverage Education Finance 56

PYMNTS

NOVEMBER 16, 2020

49% : Share of North American banks that leverage digital verification methods for onboarding. 17.37B : Amount that brands are projected to spend on advertising on eCommerce sites and apps this year. 74% : Share by which Walmart’s U.S. eCommerce sales increased year over year in the first quarter.

Technology 62

Technology Retail Advertising eCommerce 62

PYMNTS

AUGUST 29, 2019

Other developers are leveraging various automation systems, which combat fraud by reducing the opportunities humans have to disrupt the system and increasing the digital payments’ transparency. Businesses are turning to a variety of solutions to fight fraud, including leveraging blockchain technology. percent in 2018 from 13.9

Advertising 63

Advertising Leverage eCommerce Accounting 63

PYMNTS

MAY 22, 2020

s classified advertising business, the Financial Times reported. In February, PYMNTS reported that eBay was getting closer to selling off its classified advertising business. Springer executives have said KKR’s leverage will help the group further expand in the market through acquisitions.

Advertising 52

Advertising Leverage Education Finance 52

PYMNTS

SEPTEMBER 19, 2019

The complexity of online and mobile advertising — and the vast sums of money involved — make those areas extremely attractive for criminals. Welcome to the world of advertising fraud. As PYMNTS research has documented , advertisers will lose a projected $5.8 billion to $42 billion to fraudsters this year alone.

Advertising 53

Advertising Leverage Banking Marketing 53

PYMNTS

OCTOBER 9, 2020

As an example, The Paypers points to Alipay, which has launched a new service that enables merchants to offer coupons or discounts during livestream advertising. Alipay users can then watch the livestream advertising on the Taoboa channel via their app, and then make purchases.

Advertising 88

Advertising Leverage Retail Sales 88

PYMNTS

SEPTEMBER 26, 2019

According to the company, publishers struggle with 60- and 90-day payment terms after invoicing their advertising clients, and face high-interest rates from third party financing and factoring firms. Engage:BDR isn’t the only FinTech targeting cash flow management in the advertising and publishing sector.

Advertising 43

Advertising Invoicing B2B Finance 43

PYMNTS

DECEMBER 3, 2019

Piper Jaffray analysts gave Facebook a bullish initiation and overweight rating, citing the social media giant’s finesse in handling bad press while at the same time leveraging investments, The Street reported on Tuesday (Dec. In premarket trading, Facebook shares were $197.50, down 1.1 Half of Facebook’s revenue comes from the U.S.

Advertising 52

Advertising Investments Leverage Sales 52

PYMNTS

NOVEMBER 3, 2020

Digital media companies that can't provide high-quality content and flexible subscription plans risk seeing customers hit 'cancel' Jeff Litvack, CEO and senior editor of Adweek, says — and explains how strategically leveraging paywalls keep subscribers signed on for the long haul. Dozens of panels.

Advertising 55

Advertising Banking B2B Leverage 55

PYMNTS

NOVEMBER 13, 2020

An exclusive research project from PYMNTS shows that Walmart could leverage its new membership model to capture more of the consumer’s whole paycheck. PYMNTS measures it under “subscriptions and other” revenue, which includes advertising on its site. billion on advertising on eCommerce sites and apps this year, up 38.8

Advertising 60

Advertising eCommerce Entertainment Numbers 60

PYMNTS

OCTOBER 16, 2019

In August, Facebook instituted changes to its advertising policies as the result of a settlement it reached with anti-discrimination groups and the federal Department of Housing and Urban Development (HUD). It is an attempt to make sure their advertising is reaching the relevant audience,” Pierce told PYMNTS.

Advertising 44

Advertising Leverage Banking Communication 44

CFO Share

SEPTEMBER 15, 2023

That may mean hiring one employee instead of two, or moderating your advertising spend below your team’s goals. Leverage professional support Fractional CFOs experienced in downturns and rebounds are a critical part of any small business team, especially during a soft landing. Invest in growth but stay cash flow positive.

B2B 52

B2B Forecasting Advertising Economics 52

PYMNTS

AUGUST 13, 2018

Amazon Web Services (AWS) may be the driver of growth for the eCommerce giant now, but Piper Jaffray predicts that in three years’ time, advertising will bring in more revenue for Amazon. “Being the world’s largest product search engine has its advantages, and Amazon is starting to leverage them,” wrote Olson.

Sales 40

Sales Advertising Valuation eCommerce 40

PYMNTS

APRIL 9, 2019

Nowak thinks the eCommerce strategy Facebook wants to get going on Instagram advertisements will add $4 billion of revenue in 2021. “We We see large and small brands/retailers leveraging Instagram’s leading reach, data, and ‘browsing/aspirational’ behavior to grow their online businesses.”.

eCommerce 57

eCommerce Advertising Concentration Leverage 57

PYMNTS

AUGUST 14, 2017

With two billion active monthly users, Facebook is leveraging its massive audience against a new vertical: real estate. According to reports, the social media giant has launched “Dynamic Ads For Real Estate,” a new advertising feature that might just challenge Zillow’s supremacy in the digital retail arena.

Advertising 60

Advertising Leverage Sales Retail 60

PYMNTS

DECEMBER 3, 2019

In separate news, Piper Jaffray analysts gave Facebook a bullish initiation and overweight rating, citing the company’s finesse in handling bad press while leveraging investments at the same time. Facebook shares were $197.50 in premarket trading per reports on Tuesday (Dec. 3), down 1.1

Compliance 52

Compliance Advertising Leverage Investments 52

PYMNTS

MARCH 15, 2019

The partnership will allow advertisers to use the supermarket giant’s first-party data for targeting on Pinterest, as well as track products from digital inspiration to purchase through closed-loop measurement. By leveraging first-party data, the campaign gave Kroger a 53 percent increase in traffic.

Marketing 47

Marketing Advertising Communication Leverage 47

Nerd's Eye View

DECEMBER 20, 2022

In this episode, we talk in-depth about how, as Emily progressed in her career from working on 401(k) plans to focusing on financial planning, she faced challenges and eventual burnout while building a successful financial planning offering in a firm that was still primarily focused on 401(k) plans first and foremost and didn’t want to allocate (..)

Education 95

Education Planning Advertising Leverage 95

PYMNTS

DECEMBER 20, 2017

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. Said Jass, initial efforts to reach consumers, at least done traditionally, begin with an advertisement or a similar prompt designed to lead consumers into mulling the shopping experience in the first place.

Retail 93

Retail Advertising Leverage Sales 93

PYMNTS

APRIL 18, 2018

According to news from Business Insider , the button aims to give marketers more reason to advertise on the platform. Snap isn’t the only company eyeing AR as a way to increase advertising revenue. The button is available on its “Shoppable AR” lens product. For instance, do barfing rainbows and dancing tacos actually drive sales?

Advertising 41

Advertising Entertainment Leverage Sales 41

PYMNTS

AUGUST 10, 2020

Representing close to 75 percent of all in-app spending, as well as a thriving and diverse advertising ecosystem, online gaming is paradise for cybercrooks. The inherence of such data makes it much more challenging for fraudsters to break into systems that employ these measures,” according to PYMNTS’ latest Digital Identity Tracker®.

Advertising 56

Advertising Securities Leverage Technology 56

PYMNTS

FEBRUARY 11, 2020

In Europe, the EU has been concerned for some time about the leveraging of massive amounts of data by large tech companies like Google. DOJ is looking into Google on issues of its third-party advertising, and dealings with publishers. Neither Google nor Fitbit have responded to requests for comment. For example, the U.S.

Healthcare 72

Healthcare Advertising Leverage Planning 72

The Charity CFO

JANUARY 30, 2024

For example, most nonprofits have expenses such as: Leasing commercial office space Electricity, internet, and other utilities Training staff and volunteers Advertising and marketing Fundraising events or campaigns These operational costs can quickly add up and could cause financial issues for your organization.

Nonprofit 52

Nonprofit CFO Auditing Advertising 52

PYMNTS

OCTOBER 30, 2020

Fraudsters often plant advertisements on social media platforms that link to fake retail sites, enabling them to prey on distracted consumers or those whose vigilance slips. FIs can also offer customer outreach that raises awareness of these kinds of ploys. .

Leverage 77

Leverage eCommerce Advertising Retail 77

PYMNTS

MAY 5, 2020

We are making significant strides toward profitability by driving gross margin expansion, increasing marketing efficiencies and gaining leverage on operating expenses,” CEO Niraj Shah told analysts, as reported in CNBC. And its spending on advertising is up, rising to $275.76 The company’s net loss, however, grew to $285.9

Sales 52

Sales Profit and Loss eCommerce Advertising 52

PYMNTS

JUNE 9, 2018

China Leads The 2018 Advertising Push. to the global advertising market, according to Zenith. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. That amounts to roughly 1 percent of China’s total advertising budget for 2018.

Advertising 43

Advertising eCommerce Sales Retail 43

PYMNTS

APRIL 18, 2017

Burger King — rather than wait for Google to roll out advertising options — recently took matters into its own hands by leveraging the “ dollhouse method.”. This short-lived play marked the first time in history marketers had purposefully leveraged Google Home in a campaign (though in a roundabout way).

Advertising 43

Advertising Leverage Manufacturing Technology 43

PYMNTS

JUNE 9, 2020

But in an interview with Karen Webster, Jeff Chambers , president at Lumin Digital , a PSCU company, said CUs can more than hold their own — if they leverage the assets they already have on hand. Leveraging CU Assets. CUs, however, have assets they can leverage that challenger banks don’t. .

Banking 53

Banking Leverage Valuation Advertising 53

PYMNTS

NOVEMBER 23, 2020

So far this year, REV has taken steps to inject its advertising and eCommerce expertise into several other fallen retail angels, including Pier 1, DressBarn, Linens ‘n Things and Modell’s Sporting Goods. The scale and global scope of REV’s RadioShack revamp might mark its largest deal yet, but it’s in no way the company’s first such move.

eCommerce 101

eCommerce Retail Transportation Advertising 101

PYMNTS

MAY 14, 2018

The QR code has had its place in retail, advertising and payments, but one Israeli tech company feels it’s time to take this low-tech solution high-tech. Instead, there are plenty of other use cases in which a QR code replacement could begin to drive benefits for retailers and advertisers alike. Advertising. Customer Experience.

Advertising 41

Advertising Leverage Retail Technology 41

PYMNTS

JUNE 29, 2020

Employers, she said, may not have understood the real value and not placed emphasis on that option through communication or advertising campaigns. Before the pandemic struck, she said, pay cards were potentially “just another choice” for the employee.

Compliance 94

Compliance Advertising Budgeting Banking 94

PYMNTS

JUNE 16, 2016

Among the lot, Facebook has been very successful in solving that problem through mobile advertising. Unless, of course, there was any easy way to prove to the brands of the world that advertising on your site doesn’t merely boost eCommerce traffic but motivates and drives consumer behavior wherever those consumers happen to be shopping.

Advertising 40

Advertising Leverage eCommerce Sales 40

PYMNTS

NOVEMBER 17, 2020

Gojek and Telkomsel have worked together for more than two years and plan to leverage their combined scale to reach millions of people across Indonesia. . The two companies are also planning to work together to advance the country’s digital lifestyle sector and advertising technology solutions for all sellers.

Transportation 52

Transportation Advertising Leverage Investments 52

PYMNTS

SEPTEMBER 22, 2017

The company is looking for an experienced designer who “leverages interactive streaming video to create new shopping experiences for customers.”. Some, noted CNBC, seem like advertisements, while others are hosted by various professionals, from makeup artists to journalists.

Advertising 47

Advertising Startups eCommerce Leverage 47