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Ad Firms Predict Slower Advertising Growth for 2023

CFO News Room

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. . to $833 billion next year, according to a new forecast from Magna, a media investment firm that is part of. A separate forecast from media and data giant GroupM, part of. Interpublic Group of.

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Pandemic Predictions: Holiday Forecasts Depend On Three Factors

PYMNTS

When the pandemic first took hold of the retail industry in March and April, the phrase “it’s hard to forecast during a pandemic” was heard in most every executive interview or earnings call. Now that the holiday sales season is imminent, the operative phrase is … well … “let’s try to forecast during a pandemic.”. billion and $1.15

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Soft Landing Strategy: More Opportunities, Less Debt

CFO Share

Two months of favorable economic indicators do not guarantee a soft landing, just as one swallow does not guarantee the end of winter. That may mean hiring one employee instead of two, or moderating your advertising spend below your team’s goals. Use your operating forecast to analyze investments and project free cash flows.

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Q3 Ad-Buying Rebound Bodes Well For Holiday Sales

PYMNTS

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. did strong Q3 numbers, with PYMNTS reporting that “Alphabet said search and other advertising revenues rose 6 percent year over year to $26.3

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Business Payments FinTechs Embrace A Time To Innovate

PYMNTS

Recent analysis from the World Advertising Research Center forecasted corporate spend on advertising campaigns this year to drop by 8.1 But for the commercial spending technology world, these forecasts aren't exactly rosy. percent — or nearly $50 billion — for example, CNBC reported.

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Reimagining finance resilience and agility: A CFO Perspective

Future CFO

Their job is to ensure the company has the right financial reserves, a strong balance sheet, and the in-depth forecasts that allow their CEOs to take the right steps forward. It shifted the finance role to the front and centre of organizations, with CFOs tasked to find the right steps forward in the absence of long-term forecasts.

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The Lunar New Year Commerce Explosion Hits China (And Beyond)

PYMNTS

Indeed, the two most frequently watched, commented on and praised advertisements from Western brands during the run-up to the 2020 Chinese New Year were by Nike and Apple. The Apple advertisement told a touching story (shot on an iPhone X) about missing home, and the power of produce to bring people together.