PYMNTS

SEPTEMBER 30, 2020

In the post, titled “Powering economic recovery through retail,” Google is pitching the offer as a way to help small retailers follow their customers online as the coronavirus pandemic reshapes the global shopping landscape. In an announcement posted to its website on Wednesday (Sept. After launching its free ad offer in the U.S.

Retail 78

Retail Advertising Economics Numbers 78

PYMNTS

JULY 10, 2019

The initiative will work on creating recommendations that aim to promote opportunities for economic growth and cost efficiencies, as well as strengthen the state as a leader in technological innovation. “It

Economics 49

Economics Advertising Technology B2B 49

CFO News Room

DECEMBER 7, 2022

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

Advertising 130

Advertising Marketing Communication Compliance 130

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. did strong Q3 numbers, with PYMNTS reporting that “Alphabet said search and other advertising revenues rose 6 percent year over year to $26.3

Sales 70

Sales Advertising Profit and Loss Budgeting 70

CFO News Room

DECEMBER 3, 2022

By Edouard Wemy, Assistant Professor of Economics, Clark University. The economic rationale behind hiking rates is that it increases the cost of doing business for companies. That is, there aren’t enough people to fill the jobs being advertised. Originally published at The Conversation. 2, 2022 , would be reason for cheer.

Economics 100

Economics Advertising Marketing 100

Barry Ritholtz

NOVEMBER 17, 2022

TikTok Builds Itself Into an Ads Juggernaut : The Chinese-owned video app’s ad business is thriving, even as a digital advertising slump hurts Meta, Snap and other rivals. ( Others who actually invest somewhat like the Berkshire Hathaway chairman fare better. Bloomberg ). New York Times ). • Bloomberg Wealth ). The Information ).

Advertising 98

Advertising Economics Sales Investments 98

Barry Ritholtz

APRIL 7, 2023

American Prospect ) see also Six Ways Existing Economic Models Are Killing the Economy : The alleged science doesn’t match up to the real world. From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. American Prospect ) • The Age of Average.

Valuation 114

Valuation Corporate Finance Advertising Finance 114

PYMNTS

SEPTEMBER 9, 2020

The news is another signal that TikTok plans to diversify its business model beyond advertising by integrating more e-commerce elements — an expansion plan that has started to factor more significantly into talks of an acquisition for the app, which faces an uncertain future in the U.S.”.

Marketing 83

Marketing Advertising Retail Planning 83

CFO News Room

NOVEMBER 11, 2022

Advertising expenses to build brand name at consumer product companies, and especially so at companies (like Coca Cola) that are dependent on brand name for both growth and pricing power. In sum, though, capitalizing R&D and the Metaverse investments is a good idea, whether you are an optimist or pessimist about the company.

Accounting 130

Accounting Marketing Advertising Valuation 130

Barry Ritholtz

FEBRUARY 17, 2023

Most economic downturns hit lower-income Americans hardest, but this time is different. Bloomberg ) see also If You Bought Crypto Because of Larry David and Matt Damon, I’m Sorry : Tallying the losses after last year’s Super Bowl crypto-advertising bonanza. My end-of-week morning train WFH reads: • It’s a Richcession, Not a Recession.

Math 111

Math Advertising Investments Economics 111

Barry Ritholtz

JANUARY 20, 2024

Apricitas Economics ) • How Much of the World Is It Possible to Model? A look inside that battle reveals the failed attempt of a fading hip-hop mogul—who’s been buffeted by charges of sexual assault—to salvage a crumbling business empire. But is This a Real Startup Boom—or Just The Rise of Gig Work and Side Hustles?

Startups 64

Startups Advertising Economics Accounting 64

CFO Share

SEPTEMBER 15, 2023

Two months of favorable economic indicators do not guarantee a soft landing, just as one swallow does not guarantee the end of winter. That may mean hiring one employee instead of two, or moderating your advertising spend below your team’s goals.

B2B 52

B2B Forecasting Advertising Economics 52

VCFO

JULY 22, 2022

Embedded leases are leases present in broader contracts or service agreements where an asset may not be specifically identified, however the user has control over an asset’s use and economic benefits. Does the lessee hold all economic value from the asset’s use? Does the contract or agreement directly or indirectly indicate an asset?

Accounting 78

Accounting Accounting Standards Economics Advertising 78

CFO News Room

FEBRUARY 4, 2022

The site is a cluttered mess, heavily dependent on advertising. Bad Actor : Facebook gave a platform for the world’s worst behaviors, amplifying vaccine misinformation as well as false political advertising , and propaganda. (That itself is problematic). Whistleblowers called out the company’s double speak on misinformation.

Advertising 130

Advertising Investments Accounting Marketing 130

Future CFO

NOVEMBER 5, 2023

While adjacent revenue streams such as advertising and delivery services serve as a long-term growth engine for e-commerce, growing the number of users and transaction sizes is key to growth and boosting profitability. E-commerce continues a growth trajectory with a 22% increase in revenue YoY, reaching $28 billion.

Transportation 52

Transportation Advertising Valuation Investments 52

PYMNTS

JUNE 24, 2020

And as consumers, the concept of “free” and “rewards” — and redeemable points — may make consumers perk up a bit as they navigate economic headwinds. It’s about monetizing the attention of that consumer and turning that into a way to defray the costs of their phone bill while discovering new and interesting brands, apps and advertisers.”.

Advertising 80

Advertising Compliance Startups Economics 80

PYMNTS

OCTOBER 2, 2020

"We went from whiteboard to launch in 30 days because we care fiercely about seeing our small businesses survive COVID and thrive after COVID," said SANDIA Marketing and Advertising Founder Bernard Sandoval. percent of SMBs think they are at risk of shuttering before the end of the pandemic and its economic impacts, with 25.8

Manufacturing 94

Manufacturing Advertising Retail Economics 94

PYMNTS

NOVEMBER 6, 2020

It’s the kryptonite of subscription merchants and brands, so keeping subscription offerings fresh and frictionless will help determine their long-term economic super-powers. Litvack noted how companies have seized the subscription revenue opportunity by investing in producing quality journalism rather than focusing on advertising sales.”.

Entertainment 72

Entertainment Advertising Nonprofit Economics 72

CFO News Room

JANUARY 11, 2023

The emerging winners will be the ones who take a more nuanced approach, tailoring the answer to the strength of their own products and markets, as well as to how economic uncertainty affects their customers. Search advertising revenues experienced a sharp slowdown in areas such as insurance, loans, and mortgages.

B2B 100

B2B Sales Concentration Restructuring 100

PYMNTS

SEPTEMBER 15, 2020

Facebook will dole out millions in cash and advertising credits to small businesses across India, while also helping merchants launch online gift cards, as the social media giant pushes deeper into the country’s fast-growing eCommerce sector. In a Tuesday (Sept.

eCommerce 62

eCommerce Advertising Economics Planning 62

PYMNTS

SEPTEMBER 18, 2020

While high unemployment and economic anxiety will weigh on overall retail sales this holiday season, reduced spending on pandemic-sensitive services such as restaurants and travel may help bolster retail holiday sales somewhat,” said Daniel Bachman , Deloitte’s U.S. economic forecaster. “E-commerce

Forecasting 91

Forecasting Economics Advertising Retail 91

PYMNTS

NOVEMBER 9, 2020

Recent analysis from the World Advertising Research Center forecasted corporate spend on advertising campaigns this year to drop by 8.1 With the global pandemic creating a market of volatility, corporate spend is down as businesses look to safeguard their bottom lines against macroeconomic headwinds.

Advertising 102

Advertising Forecasting B2B Technology 102

PYMNTS

JANUARY 24, 2020

Indeed, the two most frequently watched, commented on and praised advertisements from Western brands during the run-up to the 2020 Chinese New Year were by Nike and Apple. The Apple advertisement told a touching story (shot on an iPhone X) about missing home, and the power of produce to bring people together.

Advertising 56

Advertising Economics Marketing Forecasting 56

PYMNTS

JUNE 11, 2020

Such a move would come in the middle of the economic tsunami that has rocked the ridesharing market — with Uber and Lyft shares down, making an IPO less attractive. With the changed economic environment, Yandex, sometimes called the “Google of Russia,” may be looking to combine its carsharing business with its ride-hailing venture with Uber.

Advertising 56

Advertising Economics Planning Technology 56

PYMNTS

DECEMBER 16, 2020

Such schemes entail fraudsters falsely advertising offers from restaurants on social media, then duping victims into paying for them and absconding with the funds. The past year has brought about many challenges in the restaurant industry, including economic downturns, declines in restaurant traffic and upticks in fraud.

Advertising 124

Advertising eCommerce Economics Securities 124

PYMNTS

DECEMBER 30, 2020

In 2020, according to the report, the industry’s economic profit will fall by 93 percent. And, according to McKinsey’s The State of Fashion 2021 report, it was far more than a one-off tough season — it was a really bad year. In 2019, the industry’s overall sales went up about 4 percent worldwide.

Sales 113

Sales Advertising Economics Retail 113

PYMNTS

DECEMBER 9, 2020

They can also accrue rewards on costs to the business, including advertising, rent, equipment and inventory. Clients of Tipalti can unlock as many as 30 to 45 days of cash flow through invoice payments via their credit cards through Plastiq.

Accounts Payable 56

Accounts Payable Advertising Invoicing Accounting 56

PYMNTS

AUGUST 13, 2019

The Economic Times of India reported that the initiative would also include a pan-India Edge computing and content distribution network. Not to be outdone, reports noted eCommerce giant Amazon might be looking to bring advertising to the blockchain. Amazon, Too.

Advertising 54

Advertising Reconciliations Securities eCommerce 54

CFO Thought Leader

JUNE 6, 2023

Back in 2009, as the economic downturn dispatched a daily dose of bad news, Lanka was tasked with separating Goldman’s nervous bankers from their long-tenured messaging device of choice: the BlackBerry. Back in 2009, as the economic downturn dispatched a daily dose of […] We don’t do this, as many of our competitors do.

CFO 52

CFO Investments Finance Entertainment 52

PYMNTS

JUNE 27, 2019

According to Google, “in 2018, our search and advertising tools helped create $335 billion in economic activity for millions of businesses, website publishers and nonprofits across the United States. As well, the program offers free workshops for businesses and updates “on Google’s small business-focused tools and services.”.

Nonprofit 49

Nonprofit Prioritization Advertising Economics 49

PYMNTS

MAY 28, 2020

The cards came in unmarked, plain looking envelopes because the Treasury did not want to advertise them as stimulus payments, so as to avoid them falling prey to thieves. The stimulus payments were orchestrated by the government to mitigate the economic fallout of the coronavirus pandemic.

Treasury 68

Treasury Advertising Economics Finance 68

PYMNTS

MARCH 18, 2020

Advertising, of course, remains a rough spot and is about 20 percent of the company’s top line. Economic pressures will certainly affect the company’s advertising results. According to that firm’s research, downloads of Tencent games increased by 10.4 percent year over year in February, and revenue increased by 11.8

Advertising 56

Advertising Entertainment Education Economics 56

PYMNTS

MAY 28, 2020

The cards came in unmarked, plain looking envelopes because the Treasury did not want to advertise them as stimulus payments, so as to avoid them falling prey to thieves. The stimulus payments were orchestrated by the government to mitigate the economic fallout of the coronavirus pandemic.

Treasury 65

Treasury Advertising Economics Finance 65

Musings on Markets

NOVEMBER 10, 2022

Advertising expenses to build brand name at consumer product companies, and especially so at companies (like Coca Cola) that are dependent on brand name for both growth and pricing power. In sum, though, capitalizing R&D and the Metaverse investments is a good idea, whether you are an optimist or pessimist about the company.

Accounting 74

Accounting Advertising Valuation Investments 74

PYMNTS

MARCH 3, 2020

A newspaper in the region, The Korea Economic Daily, reported that eBay wants to sell 100 percent of its stake in the company, called eBay Korea. The auction company is also inching closer to selling off its classified advertising business , which could be worth about $10 billion.

Advertising 56

Advertising Startups Economics eCommerce 56

CFO News Room

JANUARY 15, 2023

In particular, Twitter’s management will claim that the company’s platform has the potential to deliver significantly more value, either by changing the business model (and including subscriptions and other revenue sources) or fine tuning the advertising model. The Twitter Story.

Valuation 130

Valuation Advertising Numbers Education 130

Future CFO

JANUARY 28, 2021

The marketing company’s primary revenue stream from automobile advertisers was cut off during the pandemic. Advertising money trickled. “So, Now potential advertisers from other industries are approaching Summit Media to learn about new promotion ideas. Take Summit Media, for example.

Finance 52

Finance CFO Advertising Forecasting 52