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Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 That’s a $15.45

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Keys to Revenue Accounting and Compliance for Professional Services Companies

Bramasol

Examples include management consulting, accounting & auditing, legal services, IT and technology consulting, software integrators, engineering & architecture, marketing & advertising, financial advisory & investment firms, real estate & property management, and R&D consultancies.

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10 Wednesday AM Reads

Barry Ritholtz

That’s right, it is Outlook season and some of the forecasts for ’24 have been quite dour. The MAX S&P 500 4X Leveraged ETNs, which launched last week with the eye-catching XXXX ticker, promise to quadruple the daily returns of the benchmark index. My mid-week morning train reads: • Things You Don’t See in A Recession.

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Soft Landing Strategy: More Opportunities, Less Debt

CFO Share

That may mean hiring one employee instead of two, or moderating your advertising spend below your team’s goals. Use your operating forecast to analyze investments and project free cash flows. A moderate approach to risk buys you flexibility in case of an economic downturn, especially if you remain cash flow positive.

B2B 52
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Netflix Notches Growth, But Is Slowed By Emerging Streaming Competition

PYMNTS

21), and though it beat on both top and bottom line expectations, domestic subscriber growth was weaker than forecast and guidance for Q1 was less robust that what analysts had been looking for. Netflix reported 550,000 new subscribers in its domestic North American market, missing the 589,000 forecast by FactSet and down from the 1.75

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When You Should Consider Merging a Nonprofit

The Charity CFO

It could also help make long-term nonprofit financial forecasting easier for your accounting team. We leverage our experience as nonprofit accountants and financial experts to help nonprofits consider their financial options–including potential mergers.

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Twitter Whiffs On Ad Revenue

PYMNTS

While that’s a solid number on its own, and actually reflects a 31-percent rise in year-over-year growth, the $510 million plus $84 million in non-advertising revenue fell short of the figure Twitter had originally forecast. percent rise year over year. “So, it’s a function of putting these features in place. .”