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Is The Future Of Advertising Already Here?

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When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 That’s a $15.45

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Netflix Notches Growth, But Is Slowed By Emerging Streaming Competition

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21), and though it beat on both top and bottom line expectations, domestic subscriber growth was weaker than forecast and guidance for Q1 was less robust that what analysts had been looking for. By the numbers, Netflix reported EPS of $1.30 million forecast before the report. million new global subscribers added vs the 7.17

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Twitter Whiffs On Ad Revenue

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In the age of sky-high valuations, brands will look anywhere for hard numbers that prove they’re actually worth what they say they are. Twitter learned this the hard way when it first went public, and new numbers might take away yet another place to look for answers.

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Voice-Activated Tracker: Just Say No (To Ads?)

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Google had to step and disable activation after Burger King leveraged Google Home’s wake words in a TV ad. Amazon recently made changes to its Alexa Skills Developer agreement as a means to lessen the number of advertisements that appear on Alexa’s voice apps. The second flew a bit under the radar.

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Walmart Amazon Whole Paycheck Tracker: 150M Prime Members And Super Bowl Commercials Take The Field

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There were a lot of big figures thrown around during Amazon’s earnings report for a holiday quarter it had already called “record-breaking” at the beginning of January, but the number that immediately caught everyone’s attention was 150 million — the number of Prime users Amazon now calls its own. forecast pre-release.

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Amazon Surges On Wall Street Beat

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Amazon also managed to lower some of its operating costs as it also saw an uptick in subscription and advertising revenue. “So By The Numbers. “Subscription services and advertising are growing much faster, and beginning to move the needle, which also helps increase profit margins.” Amazon reported revenue of $35.7

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What The Climbing Debt Defaults Really Mean For The Economy

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Dig in a bit deeper, however, and the numbers become a bit less confidence-inspiring, since the bulk of that consumer spending is being done on credit, as household debt is skyrocketing. That by itself isn’t worrisome news: Credit can be useful leverage if used correctly. percent previously forecasted. Credit Card Troubles.