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Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 That’s a $15.45

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Bengals, Rams and Bitcoin: Crypto Ads Invade the Super Bowl

CFO News Room

Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can cost up to $7 million. As crypto companies increase their advertising spending, brands have pumped out crypto-theme campaigns or marketing gimmicks to leverage the buzz surrounding cryptocurrencies. Newsletter Sign-up.

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Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.

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The Rise Of Digital Technology In Retail And Authentication 

PYMNTS

49% : Share of North American banks that leverage digital verification methods for onboarding. 17.37B : Amount that brands are projected to spend on advertising on eCommerce sites and apps this year. 6.2B : Minimum number of digital ID apps expected to be in use by 2025. 74% : Share by which Walmart’s U.S.

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New Suitor Emerges To Buy eBay?s Classified Ads Division

PYMNTS

s classified advertising business, the Financial Times reported. In February, PYMNTS reported that eBay was getting closer to selling off its classified advertising business. Springer executives have said KKR’s leverage will help the group further expand in the market through acquisitions.

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Walmart Earnings Provide New Insight Into Digital-First Economy

PYMNTS

Analysts expect another jump in overall revenue, which is par for the course this year for Walmart and Amazon – but outside of the actual numbers, there are several trends and initiatives that will be addressed within the earnings announcement and subsequent analyst call. billion on advertising on eCommerce sites and apps this year, up 38.8

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eBay Classifieds Attracts Interest From Axel Springer

PYMNTS

s classified advertising business, the Financial Times reported. In February, PYMNTS reported that eBay was getting closer to selling off its classified advertising business. Springer executives have said KKR’s leverage will help the group further expand in the market through acquisitions.