Advertising Investments Math Planning 
CFO News Room
NOVEMBER 13, 2022
The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. A downturn is an opportunity for discipline.
PYMNTS
JULY 13, 2018
Not only is mobile advertising growing (it will drive 75 percent of all digital ad spend this year, reaching $70 billion), but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. “There is a massive shift coming, in our view,” Macdonald said. Gaming Gain. consumer.
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PYMNTS
JULY 12, 2018
Not only is mobile advertising growing — it will drive 75 percent of all digital ad spend this year, reaching $70 billion — but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. “There is a massive shift coming, in our view,” Macdonald said. Gaming Gain. consumer.
Nerd's Eye View
APRIL 12, 2023
When planning for retirement, it’s effectively impossible to precisely forecast the performance and timing of future investment returns, which in turn makes it challenging to accurately predict a plan’s success or failure.
Barry Ritholtz
MAY 9, 2023
He is the Chief Investment Officer of Asset and Wealth Management at Goldman Sachs. He co-chairs a number of the asset management investment committees. I thought this was an absolutely fascinating way to see the world of investment management. What was the original career plan? What can I say about Julian Salisbury?
CFO News Room
DECEMBER 20, 2022
Emily is the Senior Financial Planner for Archer Investment Management, a virtual Independent RIA based in Austin, Texas, that oversees $170 million of assets under management for nearly 170 families. Welcome back to the 312th episode of the Financial Advisor Success Podcast ! My guest on today’s podcast is Emily Rassam.
Barry Ritholtz
AUGUST 15, 2023
Let’s talk a little bit about your alternative investments career. And so alongside of Wall Street recruiting in my senior year, I interviewed at the Yale Investments Office and was fortunate to get that job and violated the two principles I had at the time, which was I wanted to be in a training program and I wanted to leave New Haven.
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