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Advertisers gear up for a big splash to cash in on signs of demand pickup

CFO News

Executives at Godrej Group, Coca-Cola, Dabur, Maruti, Bisleri, and Lotus Herbals said they plan to invest heavily on advertising and marketing spends as a share of revenue in the April-June quarter, led by a combination of factors including new launches, early summer and strong revival of out-of-home demand.

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Google’s New Features Help Advertisers’ Products Stand Out In Search Results

PYMNTS

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and on other platforms. Advertisers will be able to tag ads with the new information. The advertising announcements were among several Google has made in recent days.

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Paid Solicitation Under The SEC Marketing Rule: Using Third-Parties For Lead Generation And Prospecting

CFO News Room

In recent years, though, the growing use of lead-generation services, advisor networks, and ‘advisor-matching’ tools, referred to as “operators” in the Marketing Rule’s Adopting Release, has given rise to third-party solicitation activity that often looks more like advertising directly to prospective clients.

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CSI To Invest More In B2B Ad Payments

PYMNTS

Corporate Spending Innovations (CSI) has announced that it will be spending more to boost its cloud-based services for B2B payments for advertising and media needs, a company press release says. President David Disque called it a “key focus” for the company to help invest in media payments, which could boost speed and efficiency.

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comScore And Cambridge Analytica Power Up Advertising

PYMNTS

An agreement has been announced today [October 12] between comScore and Cambridge Analytica that will allow comScore’s information from television to be used in television campaign strategies both or political and commercial advertising. The agreement will see the behavioral psychology and data analytics platform of.

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Musings on Markets: META Lesson 3: Tell me a story!

CFO News Room

In fact, I concluded the post by arguing that investors in Facebook were pricing in their belief that the billions of dollars the company had invested in the Metaverse would be wasted, and argued that Facebook faced some of the blame, for not telling a compelling story to back the investment.

Marketing 130
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More CMOs Are Investing in Their Personal Brands

CFO News Room

Eighty percent of marketing executives say they are actively developing their own brands, with more than half of that group planning to invest more time and resources, according to a survey of 186 executives conducted between Nov. said modern marketers have to invest in their own brands to do their work effectively. 2 and Nov.