Remove category media-entertainment
article thumbnail

Ad Firms Predict Slower Advertising Growth for 2023

CFO News Room

Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to a new forecast from Magna, a media investment firm that is part of. CMO Today delivers the most important news of the day for media and marketing professionals. A separate forecast from media and data giant GroupM, part of. Mediabrands.

article thumbnail

Amazon Unseats Google In Fast-Growing EU Smart Home Market

PYMNTS

In the digital media adapter space, the Fire TV continues to prove the strength of the product, leading in the United Kingdom and German markets.”. The lighting category recorded a solid growth thanks to affordable devices with direct connectivity options, not having the necessity of connecting to a hub. million units by 2023. “In

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Based on my experience in media and marketing through different economic cycles, here are six actions for CMOs to consider as we face a potential downturn: 1. For categories under pressure to reduce their marketing budgets, the best strategy will be to reduce advertising in places where supply is constrained.

Budgeting 130
article thumbnail

500!

Barry Ritholtz

Better Interviews : Most standard financial media interviews were disappointing: Superficial questions with a short shelf life: “ What’s your favorite stock? It’s been so much fun seeing how different groups of guests think: Startegists, fund managers, economists, private equity, entrepreneurs, VCs, entertainers and authors.

article thumbnail

YouTube’s Brief Outage Focuses Attention On Its Growing Commerce Role

PYMNTS

14) showed not only how much the world relies on services like Gmail, but also spotlighted the company’s YouTube video-sharing service as a global advertising and entertainment medium. But we have seen the strength in YouTube for direct response and on a few other categories. Google ’s massive outage on Monday (Dec. percent to $5.04

article thumbnail

L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

The social commerce category is finishing the year with a flourish. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In

article thumbnail

Consumer spending behaviours: People ditch non-essential shopping

Future CFO

Survey highlights The majority of consumers expect to reduce their expenditure across all surveyed categories over the next six months, a significant decline in planned spend across all categories since the previous pulse survey, June 2022. Countries including India and the Philippines are most concerned across such categories.