Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'
PYMNTS
JANUARY 19, 2021
Olivier Schott , co-founder of Scalefast , told PYMNTS that many firms pivoting to eCommerce channels may not have the resources on hand to meet those challenges. COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. And everyone, he said, wants to crack the Chinese market.
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